Buried in the latest minutes released by the Federal Open Markets Committee is a veiled warning that the tools to tackle the next financial crisis may be lacking
Precision in verbal engineering
Choosing the right words adds value to what you say.
And never was this more important than in our multi-channel world: whether you are planning a keynote speech, a thought-provoking white paper, an unambiguous annual report or an attention-grabbing website - words matter.
While choosing the right words successfully conveys your messaging, it also reflects your values, supports your verbal brand and holds the attention of your audience.
But that doesn't always happen.
You know your company inside out. But sometimes it takes someone outside the company to see the trees! Someone who can help you identify and articulate your key messages.
FinanceWriter won't pretend to know your subject better than you do. But we are quick on the uptake and we write with authority on banking, investments and natural resources.