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Call the Midwife; it’s a “Gig” Economy!

Delivering a precious project doesn’t necessarily mean having everyone you need on the payroll as British television viewers have learned in the drama series, "Call The Midwife”!

Babies are pretty predictable: they take exactly nine months to be born so, other than light-touch monitoring during a pregnancy, a midwife's work concentrates on the few hours before the new arrival shows up.

Midwifery demonstrates it’s not necessary to have specialists in-house for irregular or one-off events whether they occur at predictable - or even unpredictable - intervals.

Midwifery also shows that, while in the past and still, in some emerging economies, women don't have assistance in childbirth - outcomes are better when supported by a professional.

Rapidly changing backdrops

The TV series has followed a team of midwives in a London community from the end of World War II to the 1960s against the backdrop of the rapid change, growing economic prosperity, medical and technological innovation.

Because they were engaged, on a daily basis, monitoring and delivering babies, the midwives were continually kept abreast of the latest procedures, risk management and best practice so could "hit the ground running" and cope with all eventualities.

But it simply wouldn’t be practical to employ your own midwife full-time. Similarly, firms don't always employ an in-house lawyer, accountant or marketing manager. Instead they commission specialists on an ad hoc basis to draw up a business plan, draft a contact or launch a marketing campaign.

A more current “rapidly changing backdrop” is that, by 2020, 40% of American workers will be independent contractors. Responding to this trend one of the “big four” accountancy firms, PwC is embracing independent professionals. It has launched what it calls “Talent Exchange”, an online platform connecting freelance contractors with PwC teams.

To market to market jiggety-gig

FinanceWriter applauds PwC’s foresight in embracing the “gig” economy of freelancers, independent professionals and contractors. For FinanceWriter the “gig” economy means when financial institutions, corporate communications or marketing departments need financial writing they come to FinanceWriter - not a recruitment agency. They know they don’t need an employee year in and year out for a three-day, three-week or three-month project whether it’s their annual report, a new web site, speech, blog, thought leadership article or new marketing material. Firms are learning the major advantages of the gig economy: commissioning an external specialist like FinanceWriter gives flexibility and saves overheads.

As external financial writing specialists we bring fresh ideas, new input and a fund of varied experience that can improve the clarity and effectiveness of firms’ published output.

Like midwives we "hit the ground running", quickly assimilating and executing the brief so as to limit the intrusion into your management time. Our job is to apply the consistency of your verbal branding to inputs, such as interviews or drafts, which may come from a variety of disparate sources with widely differing style, language and tone of voice.

You can see on this website the major international investment and private banking, asset managers, stockbrokers, insurance and commodity corporations, professional services firms and rating agencies that see FinanceWriter as a trusted third party, supervising the birth of their precious new projects!

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